Free Live Event + AI Prompts That Change How You Use AI Forever
The Inventor Of The Evergreen Webinar & $15 Billion Business Coach Behind Russell Brunson, Ryan Deiss, Jeff Walker, and Gary Vee Reveals…
YOUR AI IS GUESSING ABOUT YOU. EVERY GUESS COSTS YOU THOUSANDS.
Discover why generic AI is costing you money with every prompt. One entrepreneur who fixed it found $127,000 in hidden revenue. Another closed a $6M deal. On April 16th, you’ll see exactly what they did — and what’s hiding in your business right now.
Event starts in:
“I doubled my consulting rate and added $127K in new revenue. My AI finally knows my business.”
— Harold F.
“Closed a $6M deal. The calibration process showed me exactly what I was missing.”
— Chris M.
Free Live Event
Save Your Seat
Thursday, April 16, 2026 • 8:00 PM EST
🎁 Register now and get two private sessions with Rich — free.
When you register today, you’ll get instant access to Rich’s AI Imprint walkthrough (calibrate your AI to your voice in 20 minutes) and his Blind Spot Mirror session (let AI show you what you can’t see). Do both before April 16th — they make the live session 10x more valuable.
A Free Live Event with Rich Schefren
THE CALIBRATION GAP
“Every AI tool you’ve tried was built for everyone and calibrated for no one. On April 16th, I’m going to show you how to close that gap — and what it unlocks in your business.”
You’ve felt it. That sense that everyone else figured AI out and you’re still at the starting line.
You’ve seen the posts. The screenshots. The “I built this in 20 minutes” Tweets from people who seem to speak a language you don’t. Yet, when you open GPT, you don’t see what the hype is all about…
So you tried again. Better prompt this time. More specific. Slightly less terrible.
Then someone told you about Claude. So you tried that. Then someone said you need agents. Then someone said forget agents, you need MCP servers. Then someone said forget all that, you need Claude Code.
And a 52-minute YouTube video said the only right answer is OpenClaw.
Three tabs deep into a YouTube tutorial about vector databases and you’re thinking: “I run a business. I don’t have 4 hours a day to dedicate to experimenting with AI like a 23-year-old kid with no job does.”
So you closed the laptop. And that voice crept in.
“Maybe I’m just not technical enough.”
“Maybe I already missed the window.”
“Maybe this is a hype bubble that will burst.”
You didn’t miss anything. And you don’t need to be technical.
Every AI tool you’ve tried was built for everyone and calibrated for no one. It doesn’t know your business. Your voice. Your customers. The way you think. The patterns you can’t see in yourself.
But let me ask you something:
Would you ask a stranger for business and life advice?
Of course you wouldn’t. And that’s exactly what 99% of people are doing with AI now. On April 16th, Rich will show you how to be in the 1% without spending months learning the ins and outs of AI.
Free Live Event • April 16th at 8PM EST
2,176 Entrepreneurs Stopped Guessing. Here’s What Happened.
They were just like you. Skeptical. Feeling behind. Wondering if maybe AI was hype all along. But then it clicked.
Harold doubled his consulting rate and added $127K in new revenue. Chris Muccio closed a $6M deal.
Michelle had her AI turn a deeply personal story into a multi-book memoir arc that feeds into her business funnel. She’d been sitting on that story for years. Her AI saw what she couldn’t.
Debby’s AI told her she was hiding her best offer because she was afraid of what selling it would say about her. Two years of circling that problem. Her AI named it in one session.
These aren’t “AI people.” These are everyday business owners who closed one gap.
The gap between AI that guesses and AI that actually knows you.
🎁 Register for two free sessions with Rich: AI Imprint + Blind Spot Mirror
That Gap Is Where All The Opportunity Is
Right now, every time you prompt your AI, it’s making thousands of assumptions about who you are, what you do, and what you need. Every assumption is wrong. And every wrong assumption makes the output worse.
That’s why:
- • Every email you write sounds like it was written by a stranger…
- • Every piece of content falls flat, no matter how good it sounds…
- • Every conversation with AI ends with you thinking I could have done this faster…
And that’s why you keep thinking AI is overhyped while others are using it to outproduce entire teams. They don’t have better prompts. They don’t have better tools. They have AI that’s been 100% calibrated to them.
To their life, their business, their blind spots, and the specific patterns they can’t see because they’re too close. And right now, almost nobody has done this.
Which means if you close this gap first, you get an advantage that compounds every single day for the next 12 months.
That’s why the AI Calibration event exists. Live, one-time, on April 16th at 8PM EST.
Here’s exactly what you’ll see live on April 16th. Free.
After 2,000 calibrations, patterns started showing up that nobody expected. Where entrepreneurs were leaving money. Why their AI kept producing mediocre work. And what changed the moment the gap closed.
Thursday, April 16th at 8PM EST, Rich Schefren is going live to share these findings, including:
The “invisible revenue” hiding in Harold’s business that nobody saw… his AI found $127,000 without changing his offer, his pricing, or his team. (What it found will make you wonder what’s hiding in yours…)
Why Debby’s AI told her something in one session that years of coaching, a therapist, and three retreats couldn’t. And it had nothing to do with feelings…it was about the one offer she’d been hiding from her own customers.
The bizarre pattern Rich uncovered across 2,000+ AI calibrations that separates those who are compounding from the ones falling further behind. Which side you’re on has nothing to do with how “technical” you are. (In fact, the most technical people scored worst.)
What Chris Muccio’s AI whispered about a deal everyone else had written off. Three words. He closed it for $6 million. His competitors are still trying to figure out what the hell happened.
The dirty secret behind “prompt engineering” that the people selling you $47 template packs pray you never figure out. (Once you see it, you’ll understand why their AI produces the same generic slop as everyone else’s.)
The specific moment during a calibration when your AI stops guessing and starts knowing. Rich will demonstrate this live April 16th. When you see it happen in real time, everything about how you’ve been using AI will click into place.
PLUS: The 12-month window Rich has been warning about… He’ll show you exactly where we are in that window, what people inside it are producing and why 90 more days of “I’ll figure it out later” could cost you the single biggest advantage of your career.
🎁 Register for two free sessions with Rich: the AI Imprint + the Blind Spot Mirror. Yours instantly when you save your seat.
WHAT?
A live event where Rich Schefren reveals what he discovered after 2,000+ AI calibrations…and why it changes everything about how you use AI. FREE
WHEN?
Thursday, April 16th @ 8PM EST. 90 minutes. Live on private Zoom. Come with questions.
WHY?
You’re behind with AI. And it’s not your fault. It’s because your AI is guessing. On April 16th, you’ll see exactly how to make the guessing stop.
You’ll learn from someone responsible for $15 billion in client revenue
Who is Rich Schefren?
His clients have generated over $15 billion in revenue. He mentored Russell Brunson before ClickFunnels hit $360M. He took a division at Agora from $220M to over $1.2 billion. He invented the automated webinar.
But here’s what matters for April 16th.
Back in 2008, Rich said AI was coming. And he’s spent the last few years going deeper into AI than almost anyone in the marketing world. He’s run over 2,000 calibrations. And what he found is changing how entrepreneurs use AI in their businesses.
It’s why household names are constantly flying to his home in Delray to see exactly what he’s doing.
And now, you’ll be able to get that same access.
“Haven’t been this on fire since working with Clayton.”
— Tony Flores
“The missing piece I didn’t know was missing.”
— Mike Filsaime
“Haven’t felt this alive since the beginning days.”
— Todd Brown
🎁 Register for two free sessions with Rich: AI Imprint + Blind Spot Mirror
Instant Access to This $97 Free Gift When You Register
What Rich will show you took him two years and over $2,000,000…
Register now and get Rich’s AI Imprint walkthrough plus his Blind Spot Mirror session — two private exercises, with video walkthroughs, that calibrate your AI before the live event.
100% FREE.
When you save your seat, you’ll get instant access to a video where Rich shows you what calibrated AI looks like in action. Plus 3 specific prompts you can plug into your GPT or Claude today.
Because once you see the difference, you’ll never use AI the same way again.
🎁 Register for two free sessions with Rich: AI Imprint + Blind Spot Mirror
What if I’m not an entrepreneur?
Take a look around. Amazon canned 16,000 full-time workers. Block laid off 4,000 people last month. Google let go of 12,000. These weren’t underperformers. They were people who assumed their skills would always be enough.
The jobs didn’t disappear. The people who couldn’t work alongside AI did.
Right now, the professionals who understand how to calibrate AI to their specific expertise are becoming the most valuable people in any organization. The ones who don’t are becoming the easiest to replace.
Whether you’re building your own business, thinking about starting one, or working inside someone else’s, the skill Rich is demonstrating on April 16th is the same: making AI work for you instead of producing the same generic output it gives everyone else.
What if I’m not technical at all?
Listen, I get it. You see what people are creating with AI and it feels like you need a part-time job just to keep up. Every week there’s a new tool, a new framework, a new tutorial telling you that you’re doing it wrong.
You don’t need any of that.
Because when AI truly knows you, using it is like texting a friend. You don’t think about the technology. You don’t study how it works. You just talk to it about your business (and life) and it responds like someone who’s known you forever.
That’s the difference between generic AI and calibrated AI. And that’s exactly what Rich is showing you on April 16th.
Questions?
Go From Feeling Behind to AI Dangerous…In Just 90 Minutes
🎁 Register for two free sessions with Rich: AI Imprint + Blind Spot Mirror
Event starts in:
Free Live Event — Thursday, April 16th
THE CALIBRATION GAP
Stop letting your AI guess about you. Close the gap. See what’s hiding in your business.
FREE LIVE EVENT + REPLAY ACCESS
Two Paths Forward
❌ Path 1: Skip This Event
April passes. You stay busy. Your AI keeps guessing.
The competitors who closed the calibration gap are now getting better outputs in minutes than you get in hours.
The window to move first is closing. You were on the outside when it did.
Months later, you’re still starting over with every prompt.
✔ Path 2: Show Up on April 16th
You see exactly how 2,176 entrepreneurs closed the gap.
Your AI stops guessing about you and starts knowing you.
You walk away with a framework for surfacing what’s hiding in your business.
Your AI becomes an unfair advantage. Not a frustration.
Which Path Do You Want To Be On?
Who Is This For?
Entrepreneurs who’ve tried AI but aren’t seeing real results — you know AI matters, but the outputs aren’t good enough to use. The problem isn’t the tools. It’s the calibration gap.
Business owners who feel like they’re prompting a stranger — your AI doesn’t know your voice, your customers, or your model. Every prompt starts from zero. This session closes that gap.
People who’ve built something real but know AI could take it further — you’re not looking for a course. You’re looking for the unlock. On April 16th, Rich shows you where it is.
✅ Registration Is Open — Free Live Event
Save Your Seat
Thursday, April 16, 2026 • 8:00 PM EST
🎁 Register for two free sessions with Rich — free ($97 value)